[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fabp.cz\/proc-maji-obchody-tak-casto-v-reklame-podporujeme-sportovni-aktivity\/#Article","mainEntityOfPage":"https:\/\/www.fabp.cz\/proc-maji-obchody-tak-casto-v-reklame-podporujeme-sportovni-aktivity\/","headline":"Pro\u010d maj\u00ed obchody tak \u010dasto v reklam\u011b &#8222;podporujeme sportovn\u00ed aktivity&#8220;?","name":"Pro\u010d maj\u00ed obchody tak \u010dasto v reklam\u011b &#8222;podporujeme sportovn\u00ed aktivity&#8220;?","description":"Reklamy se \u010dasto dot\u00fdkaj\u00ed i v\u011bc\u00ed, se kter\u00fdmi nemaj\u00ed jejich p\u0159edm\u011bt prakticky nic spole\u010dn\u00e9ho. V posledn\u00edch letech se nap\u0159\u00edklad rozm\u00e1h\u00e1 i u obchod\u016f s potravinami hesla jako \u201epodporujeme sportovn\u00ed aktivity Technolife.cz d\u011bt\u00ed\u201c a podobn\u011b. Pro\u010d? Hlavn\u00edm d\u016fvodem je samoz\u0159ejm\u011b zv\u00fd\u0161en\u00ed zisku dan\u00e9 firmy. Ov\u0161em ot\u00e1zkou je, pro\u010d pr\u00e1v\u011b sportov\u00e1n\u00ed d\u011bt\u00ed, a tak\u00e9 jakou formou jej [&hellip;]","datePublished":"2022-08-14","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.fabp.cz\/author\/#Person","name":"","url":"https:\/\/www.fabp.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64d58fab86512053c8bb518a6563e7284bb4a3422dc9af0106c3f39575364c7b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fabp.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fabp.cz\/wp-content\/uploads\/sport1_10_1.jpg","url":"https:\/\/www.fabp.cz\/wp-content\/uploads\/sport1_10_1.jpg","height":0,"width":0},"url":"https:\/\/www.fabp.cz\/proc-maji-obchody-tak-casto-v-reklame-podporujeme-sportovni-aktivity\/","about":["Podnik\u00e1n\u00ed"],"wordCount":417,"articleBody":"      Reklamy se \u010dasto dot\u00fdkaj\u00ed i v\u011bc\u00ed, se kter\u00fdmi nemaj\u00ed jejich p\u0159edm\u011bt prakticky nic spole\u010dn\u00e9ho. V posledn\u00edch letech se nap\u0159\u00edklad rozm\u00e1h\u00e1 i u obchod\u016f s potravinami hesla jako \u201epodporujeme sportovn\u00ed aktivity Technolife.cz d\u011bt\u00ed\u201c a podobn\u011b. Pro\u010d?Hlavn\u00edm d\u016fvodem je samoz\u0159ejm\u011b zv\u00fd\u0161en\u00ed zisku dan\u00e9 firmy. Ov\u0161em ot\u00e1zkou je, pro\u010d pr\u00e1v\u011b sportov\u00e1n\u00ed d\u011bt\u00ed, a tak\u00e9 jakou formou jej podporuj\u00ed. Jak jim to pom\u016f\u017ee zv\u00fd\u0161it zisk?Nej\u010dast\u011bji se jedn\u00e1 o stavbu nov\u00fdch d\u011btsk\u00fdch h\u0159i\u0161\u0165, p\u0159\u00edpadn\u011b sponzoring \u010di po\u0159\u00e1d\u00e1n\u00ed nejr\u016fzn\u011bj\u0161\u00edch z\u00e1vod\u016f. To samoz\u0159ejm\u011b stoj\u00ed pen\u00edze, proto je ot\u00e1zkou, zda se jim to skute\u010dn\u011b vyplat\u00ed. Koneckonc\u016f, jak ji\u017e bylo \u0159e\u010deno, nejedn\u00e1 se o nejlevn\u011bj\u0161\u00ed aktivitu.Tento typ kampan\u011b je volen nej\u010dast\u011bji z toho d\u016fvodu, \u017ee v posledn\u00edch letech za\u010d\u00ednaj\u00ed rodi\u010de m\u00edt starost, \u017ee se d\u011bti p\u0159\u00edli\u0161 neh\u00fdbou a prakticky cel\u00e9 dny tr\u00e1v\u00ed doma u po\u010d\u00edta\u010de. Proto v\u00edtaj\u00ed jakoukoliv aktivitu, kter\u00e1 tento probl\u00e9m m\u016f\u017ee pomoci vy\u0159e\u0161it.To samoz\u0159ejm\u011b ve v\u00fdsledku znamen\u00e1, \u017ee budou v onom obchod\u011b \u010dast\u011bji nakupovat. T\u00edm zv\u00fd\u0161\u00ed objem prodeje, a tedy i zisku on\u00e9 firmy. A tento n\u00e1r\u016fst je dostate\u010dn\u00fd k tomu, aby n\u00e1klady, kter\u00e9 s touto kampan\u00ed maj\u00ed, v\u00edce ne\u017e vyv\u00e1\u017eily.Nyn\u00ed v\u0161ak zb\u00fdv\u00e1 se pod\u00edvat na to, zda tyto aktivity maj\u00ed skute\u010dn\u011b vliv na sn\u00ed\u017een\u00ed d\u011btsk\u00e9 obezity \u010di alespo\u0148 zv\u00fd\u0161en\u00ed jejich aktivity. Odpov\u011bd\u00ed je, \u017ee v tomto p\u0159\u00edpad\u011b jde o n\u00e1r\u016fst pouze minim\u00e1ln\u00ed. Ve skute\u010dnosti nen\u00ed toti\u017e probl\u00e9m ani tak v nedostatku d\u011btsk\u00fdch h\u0159i\u0161\u0165 \u010di sportovi\u0161\u0165, n\u00fdbr\u017e v tom, \u017ee rodi\u010de necht\u011bj\u00ed pos\u00edlat sv\u00e9 d\u011bti samotn\u00e9 ven z obavy, \u017ee se jim n\u011bco stane.Proto tyto kampan\u011b nemaj\u00ed ani zdaleka takov\u00fd vliv, jak by se mohlo zd\u00e1t. Rozhodn\u011b bychom se tedy jimi nem\u011bli nechat ovlivnit, a to i v p\u0159\u00edpad\u011b, \u017ee m\u00e1me d\u011bti. V\u011b\u0159te, \u017ee co se m\u00edry aktivity va\u0161ich potomk\u016f t\u00fd\u010de, z\u00e1le\u017e\u00ed nakonec jen na v\u00e1s. Jen vy ur\u010dujete, zda budou sv\u016fj voln\u00fd \u010das tr\u00e1vit na h\u0159i\u0161ti \u010di u po\u010d\u00edta\u010de. A to je dobr\u00e9 si uv\u011bdomit.                                                                                                                                                                                                                                                                                                                                                                                                  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